by nxhyfiuq | Mar 12, 2007 | Uncategorized
We’ve developed a new workshop – How to Turn Your MARCOM Department Into a Powerful Revenue Engine. It’s scheduled for May 10-11, 2007 at the The Hyatt Regency – San Francisco. Limited to the first 15 registrants. – How to build a winning...
by nxhyfiuq | Mar 11, 2007 | Uncategorized
Nick Wreden of Fusion Brands and the author of ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands offers his views on contemporary marketing in an article for Strategy + Business. Here’s the opening – it is...
by nxhyfiuq | Mar 10, 2007 | Uncategorized
Click the image to view the full size version of the campaign process map. FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente’s Armory – Tool, techniques, wizards and manuals. Create a more effective and accountable marketing organization. Convert your...
by nxhyfiuq | Mar 9, 2007 | Uncategorized
Use the BattleBOT wizard for a quick (couple of minutes), down and dirty assessment of the potential success of your (or their) attack. The BattleBot is a simple rubric that measures your strengths relative to your primary competitor and weighted according to the...
by nxhyfiuq | Mar 7, 2007 | 3 - A Critical Look At Blue Ocean Strategy
Selling Power has a short article up about Hermann Simon’s, Frank Bilstein’s, and Frank Luby’s (Simon-Kucher & Partners Strategy and Marketing Consultants) new book – Manage for Profit, Not for Market Share – Harvard Business...
