Mike Smock | Senior Strategic Advisor
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  • Mike Smock – Senior Strategic Advisor
  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
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  • Home
  • Mike Smock – Senior Strategic Advisor
  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
  • Uncategorized
  • Weblogs

CREATIVE USES OF COMPETITIVE INTELLIGENCE TO GAIN NEW CLIENTS FOR LAW FIRMS

by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share

Larry Bodine blogs about a conference for sales and biz dev staff from law firms. One of the presentations made by Doug Hoover talked about creative uses of competitive intelligence to gain new clients:Hoover said law firms should start by creating the basic...

TOTALLY OFF TOPIC: RIDING SPRINT INTERVALS AROUND NICASIO RESERVOIR

by nxhyfiuq | Jun 15, 2006 | Uncategorized

8:45am – Nicasio. There are times in Northern California when the weather breaks, the sun shines, and the scenery spectacular. Today was one of those days. After several months of riding in rain, cold, clouds and marine layers it was a great day for a great...

DELL COMPUTER: TEXTBOOK EXAMPLE OF THE VULNERABILITY OF INDUSTRY LEADERS

by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings

The New York Times today had a good piece on Dell. In fact the article is a text book example of an industry leader under attack by more adept competitors. Kevin Rollin’s offers the following:When pressed for an explanation of why revenue growth has slowed...

HAS CARLSON MARKETING DISCOVERED THE SECRET TO MINIMIZING MARKETING CAMPAIGNING RISKS?

by nxhyfiuq | Jun 8, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings

The folks over at Carlson Marketing claim to have discovered the secret to minimizing the risks associated with marketing campaigning. This according to their latest white paper which is available for download at their web site. I have selected several sections from...

DAVID STROHM, GREYLOCK VENTURE CAPITALIST EXPLAINS WHY THEY DON’T INVEST IN AMERICANS.

by nxhyfiuq | Jun 8, 2006 | 9 - Miscellaneous Marketing Postings

Today seems to be the day to dump on venture capitalists. I just got done describing the irony of Guy Kawasaki’s approach to investing when C/NET posted a real gem from David Strohm, a general partner at Greylock. David indicated that "In the vast majority...
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  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
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