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ATTACK AND DEFENSE: CHRISTOFER BASSFORD (VIA THE BOSTON CONSULTING GROUP) OFFERS AN EXQUISITE EXPLANATION

by nxhyfiuq | Mar 1, 2006 | 4 - Military Metaphors Applied to Marketing

I have recently made the acquaintance of Chris Bassford a professor of strategy at the National War College, in Washington D.C. Chris was a major contributor to the development of the USMC warfighting doctrine including  MCDP 1-2, Campaigning one of the more...
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  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
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