by nxhyfiuq | Mar 20, 2006 | Uncategorized
For the past several months SAP has been aggressively promoting a study showing that SAP customers were 32% more profitable than their peers. If the boys and girls at SAP who decided to trumpet this little study did so without expecting Oracle to answer then they were...
by nxhyfiuq | Mar 20, 2006 | Uncategorized
No. Really. This is not a joke. I got a hit on my blog this week from somebody at General Motors in the Motor City posing the question – How to generate revenue? I’ve posted a screen grab of my Site Meter log – with a few proprietary items blacked...
by nxhyfiuq | Mar 19, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Good post from Marc Babej on what makes an agency "hot". Marc eschews the standard measurement of hotness as represented by Pat Fallon and instead asks: But at the end of the day, the standard for “hot” should be rooted in the only thing that really matters...
by nxhyfiuq | Mar 18, 2006 | 2 - The Importance of Market Share, 4 - Military Metaphors Applied to Marketing, 9 - Miscellaneous Marketing Postings
We recently blogged Clausewitz on Strategy. The authors had crafted an interesting description of attack and defense. A description well suited for any marketer confronting tough competition. Another topic in the book that made for interesting reading was the authors...
by nxhyfiuq | Mar 15, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Jeff Nolan left a lengthy comment to our post yesterday regarding Oracle promoting the Nucleus conclusion that SAP’s clients were 20% less profitable. I am reprinting his comments here in a fresh post. I think you’ll find them of interest: Re dueling...
