by nxhyfiuq | Dec 15, 2005 | Uncategorized
AdPulp’s take on Fenske. Marc Babej’s take is here: Learn how to wage and win battles for market share. Download the free PDF preview of the Art of Attack. Just click to get the PDF. There are no forms to fill out, you don’t need to leave your email...
by nxhyfiuq | Dec 14, 2005 | 9 - Miscellaneous Marketing Postings
Mark Fenske is returning to Wieden to work on the recently awarded Coke account. Mary Minnick, Coke’s new marketing guru is the latest in a long line of Coke marketers to try to move the needle. George Parker has his typically hysterical view on the account move...
by nxhyfiuq | Dec 14, 2005 | Uncategorized
Nice article at BtoB online about Watkins Manufacturing, producer of HotSpring Spas, the No. 1 selling brand of portable hot tubs in the world. Seems as if Marketing Programs Manager Susan Strible called in AdTrack of Cedar Rapids to help track their advertising...
by nxhyfiuq | Dec 12, 2005 | 3 - A Critical Look At Blue Ocean Strategy
Wayne Pollard author of Minds before Market Share has written a nice article over at CMO Magazine about Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Wayne’s point being that authors W.Chan Kim and Renee Mauborgne...
by nxhyfiuq | Dec 10, 2005 | 9 - Miscellaneous Marketing Postings
Our take on creativity in advertising, is that creativity is weaponry in a battle for market share. If creativity helps me gain more share fine. If not, then it is wasted sword motion. Marc Babej, living up to his company name of Reason, Inc., continues to explore the...
