by nxhyfiuq | Nov 20, 2005 | Uncategorized
The Art of Attack specifies a new organizational structure for marketers called an Attack Engine which aligns and projects sales and marketing competencies. The Marine Corp command and control doctrine influenced the development of the Attack Engine. In MCDP 6 –...
by nxhyfiuq | Nov 17, 2005 | Uncategorized
Seth Godin decides that when a business becomes a commodity you can either struggle or re-invent. He misses a third option. You can compete. Fight for share. Thrive. And use the commodity business to generate the cash flow necessary to innovate new products, services...
by nxhyfiuq | Nov 16, 2005 | 9 - Miscellaneous Marketing Postings
Dell, seeking sales growth, embraces style, luxury. Dell is trying to spice up its image — and turn around lagging sales growth — by shaking Apple Computer Inc.’s hold on hipness.Yea, that’ll work. Especially when you consider the notion that:...
by nxhyfiuq | Nov 15, 2005 | 9 - Miscellaneous Marketing Postings
The folks over at Six Apart who developed the technology and offer the platform that makes this blog possible have had some recent performance problems. I along with many other bloggers complained. Below are two comments left at Steve Rubels blog by myself and Debbie...
by nxhyfiuq | Nov 6, 2005 | 9 - Miscellaneous Marketing Postings
In the past I’ve had some spirited off-line exchanges with Jennifer Rice over at Brand Mantra. Jennifer is always willing to state her opinion and then invite real debate from all sides. This week she takes up the notion of positioning for new enterprises....
