by nxhyfiuq | Aug 21, 2005 | 9 - Miscellaneous Marketing Postings
Stefano Hatfield for the on-line version of The Independent goes on-line to find out how good agencies are at advertising their own wares: verdict – not good. Not surprising seeing as how one of the top creative gurus claims:"… you can’t do your...
by nxhyfiuq | Aug 21, 2005 | 9 - Miscellaneous Marketing Postings
Stefano Hatfield for the on-line version of The Independent goes on-line to find out how good agencies are at advertising their own wares: verdict – not good. Not surprising seeing as how one of the top creative gurus claims:"… you can’t do your...
by nxhyfiuq | Aug 21, 2005 | 9 - Miscellaneous Marketing Postings
A pro-America Frenchman? Living in France? Holy cow! Great site. Great design. Subscribe ARMORY | Book MOBILIZATION | Engage CAMPAIGN | Register SEMINAR
by nxhyfiuq | Aug 19, 2005 | 9 - Miscellaneous Marketing Postings
We continue to see major marketers and their advertising agencies using meaningless metrics like brand awareness, brand recall, impressions etc., to gauge the success of their campaigning efforts. Until marketers are able to directly and unambiguously translate their...
by nxhyfiuq | Aug 17, 2005 | 9 - Miscellaneous Marketing Postings
Robert Manning, UPS’s director for interactive communications has a solid grasp on the fundamentals. Reacting to the recent Business Week proclamation that blogs will change your business Manning throws out a large caution sign: At UPS, we may not have a blog...
