by nxhyfiuq | Aug 27, 2005 | 9 - Miscellaneous Marketing Postings
Arik Johnson has created a blog dedicated competitive intelligence. "Competitive Intelligence applies the lessons of competition and principles of intelligence to the need for every business to gain awareness and predictability of market risk and opportunity. By...
by nxhyfiuq | Aug 27, 2005 | 9 - Miscellaneous Marketing Postings
G2 Intel offers wargaming for marketing strategists. This from their web site:We strive to deny the competition the element of surprise through application of professional and ethical intelligence practices. As the guardian of our clients’ competitive posture, we...
by nxhyfiuq | Aug 27, 2005 | Uncategorized
Jorge Alberto Souza De Va is realeasing a new book on competitive strategy. This from a recent review: In business as in war, you can be small but win. You can be large and lose. Nothing is written except the rules of success and failure. Following these...
by nxhyfiuq | Aug 25, 2005 | 9 - Miscellaneous Marketing Postings
John Moore over at Brand Autopsy has just declared a Marketing Epidemic based upon all the so-called marketers employing their own employee discount programs. I was taught the art of product differentiation back in the 70’s by guys like Jim Schmeltzer, Ron...
by nxhyfiuq | Aug 25, 2005 | 9 - Miscellaneous Marketing Postings
Understanding the strengths and weaknesses of your competition is paramount if you want to shape opportunity. Zhuge Liang, the great military strategist of old China wrote:“A skilled attack is one against which opponents do not know how to defend; a skilled defense is...
