by nxhyfiuq | Feb 3, 2005 | 9 - Miscellaneous Marketing Postings
Recently I’ve noticed a slew of marketers resigning from their positions. One thing they all had in common was the fact they were departing companies experiencing some form of minor duress – losing share, maturing technology, budget reductions, minor...
by nxhyfiuq | Feb 3, 2005 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Market share is the most important metric that marketers can use in order to judge the effectiveness of marketing campaigns. This includes branding initiatives, advertising campaigns, CRM programs and any other revenue generation effort. Market share metrics are more...
by nxhyfiuq | Feb 3, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
William J. Holstein, the Armchair M.B.A. columnist for the New York Times interviewed the authors of Blue Ocean Strategy. Two comments made by the authors during the interview caught my attention. First:Q. Why don’t you think American companies are doing a good...
