by nxhyfiuq | Apr 26, 2004 | Uncategorized
The concept of campaigning in the business arena has been distorted by two different interest groups. The first group consists of large advertisers who’s notion of a campaign is a … Read the rest of the entry at the Armory. Click below to...
by nxhyfiuq | Apr 26, 2004 | Uncategorized
Campaigning is an art. The art of campaigning is driven by the ability to exploit uncertainty. Historically, there have been two basic responses to coping with uncertainty… minimize it or exploit it. The group who has perhaps the most forward thinking approach...
by nxhyfiuq | Apr 26, 2004 | Uncategorized
Greg Swanson is Dell’s Global Account Manager for Siemens Worldwide. He is based in Munich, Germany and has also worked for Xerox, Eastman Kodak, and Cable and Wireless. Over his 17 year career, Greg has developed an appreciation for Boyd and recently wrote a white...
by nxhyfiuq | Apr 26, 2004 | 9 - Miscellaneous Marketing Postings
It was with great interest last month that I read BtoB’s selection of the Marketer of the Year. BtoB is a respected American marketing journal and they annually select a Marketer of the Year and nine runner-ups. This year, Beth Comstock of GE won the BtoB honor....
by nxhyfiuq | Apr 26, 2004 | Uncategorized
Maneuver tactics were first described by Sun Tzu in the “Art of War” more than 2000 years ago. The late Samuel B. Griffith a retired Brigadier General in the U.S. Marine Corps authored one of the best translations of the Art of War. In the introduction of his 1963...
