by nxhyfiuq | Aug 16, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
John Byrne the former editor of Fast Company, wrote a provocative letter from the editor last year titled Competing to Win. This was for the Fast Company issue that featured George Stalk and Hardball. John started his letter with:Competition. In business, we live and...
by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share, 4 - Military Metaphors Applied to Marketing, 9 - Miscellaneous Marketing Postings
An ongoing topic in this blog is the use of military metaphors for marketing campaigning. You can read more here of what has been said in prior entries. So it was with interest I read a paper written by Anthony Judge titled: "Enhancing Sustainable Development...
by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share
Larry Bodine blogs about a conference for sales and biz dev staff from law firms. One of the presentations made by Doug Hoover talked about creative uses of competitive intelligence to gain new clients:Hoover said law firms should start by creating the basic...
by nxhyfiuq | Jun 15, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
The New York Times today had a good piece on Dell. In fact the article is a text book example of an industry leader under attack by more adept competitors. Kevin Rollin’s offers the following:When pressed for an explanation of why revenue growth has slowed...
by nxhyfiuq | Jun 8, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
The folks over at Carlson Marketing claim to have discovered the secret to minimizing the risks associated with marketing campaigning. This according to their latest white paper which is available for download at their web site. I have selected several sections from...
by nxhyfiuq | Jun 8, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
This from the Wall Street Journal…When Wal-Mart Stores Inc. entered the British market in 1999 by buying a chain of stores here, many expected it to dominate. Instead, Wal-Mart’s largest non-American operation has been struggling recently, and its top...
