by nxhyfiuq | Oct 17, 2007 | 6 - "New" Marketing vs. "Old" Marketing
The SaveDarfur.org group is running a chilling TV spot attacking Fidelity for their supposed investments in organizations that are directly or indirectly tied to genocide in Darfur. Do these kinds of attacks work? Depends who the targets are. Special interest groups...
by nxhyfiuq | Sep 10, 2007 | 6 - "New" Marketing vs. "Old" Marketing, 8 - On Marketing Practices and Competitiveness
An admirable effort led by Gavin Heaton and Drew McLellan challenged marketing bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, "brought together over 100 of the world’s...
by nxhyfiuq | Sep 4, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I am officially on the fence with Pecha Kucha. On the one hand the creative/competitive side of me sees this as something fun and potentially effective, while the analytical/objective side of me envisions armies of marketing managers wasting hours of time finding the...
by nxhyfiuq | Aug 16, 2007 | 6 - "New" Marketing vs. "Old" Marketing
TechCrunch is reporting that USA Today’s experiment with social media may not be paying off. According to TechCrunch, Compete.com data is showing monthly visitors down from 14 million in March to about 10 million today, a 29% drop in unique visitors. I’m...
by nxhyfiuq | Aug 16, 2007 | 6 - "New" Marketing vs. "Old" Marketing
JC Penny reported today that "fiscal second-quarter net income rose 1.7%" but the retailer said Thursday "it expects the bulk of its second-half profit will come later than expected", stoking worries about fierce competition among department stores...
by nxhyfiuq | Jun 22, 2007 | 6 - "New" Marketing vs. "Old" Marketing
The fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey was just published and I’m sure it will have many new marketing folks working overtime this weekend. Just 12% of the respondents see value in CGM… Also, it seems only 22% said...
