by nxhyfiuq | Sep 27, 2007 | 8 - On Marketing Practices and Competitiveness
Ellis Booker at BtoB writes:After three years of significant gains, marketers now report a drop in their confidence about their ability to measure marketing ROI and collaborate with other departments to create common success metrics.The first step in measuring...
by nxhyfiuq | Sep 27, 2007 | 8 - On Marketing Practices and Competitiveness
As long as agencies continue to use words like "kick-ass concept", "great ideas", "insights", "brands" and "human nature" without directly linking them to words like "revenue", "profit" and...
by nxhyfiuq | Sep 12, 2007 | 8 - On Marketing Practices and Competitiveness
A study commissioned by the Institute of Practitioners in Advertising seems to debunk the long held notion that it’s cheaper to retain an existing customer than it is to acquire a new one. This from their study:Encouraging customer loyalty has long been a goal...
by nxhyfiuq | Sep 10, 2007 | 6 - "New" Marketing vs. "Old" Marketing, 8 - On Marketing Practices and Competitiveness
An admirable effort led by Gavin Heaton and Drew McLellan challenged marketing bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, "brought together over 100 of the world’s...
by nxhyfiuq | Sep 9, 2007 | 8 - On Marketing Practices and Competitiveness
Marc Brownstein writes a regular column for Advertising Age called The Small Agency Diary – I highly recommend reading it if you don’t already. Marc’s most recent column takes on the notion of the importance of agency decor and its’...
by nxhyfiuq | Sep 8, 2007 | 8 - On Marketing Practices and Competitiveness
Ron Crossland, Chairman of Bluepoint the leadership development group, just wrote a commentary about cooperation and competition. He used the typical progressive frame of cooperation good, competition bad. Crossland says:Cooperation is open arms while competition is a...
