by nxhyfiuq | Jan 9, 2008 | 4 - Military Metaphors Applied to Marketing, 8 - On Marketing Practices and Competitiveness
Al Ries has a good column at Advertising Age:The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, guerrilla marketing. Often overlooked, however, is "flanking," one of the most powerful...
by nxhyfiuq | Nov 12, 2007 | 8 - On Marketing Practices and Competitiveness
Kate Maddox at BtoB Magazine has a good article up about quantifying reseller ROI. We’ve done a fair amount of work for resellers and can identify with the issues she describes in the article. Here’s a snip:B-to-b marketers that rely on channel partners to...
by nxhyfiuq | Oct 17, 2007 | 8 - On Marketing Practices and Competitiveness
Strategy and tactics need to be thought out at least three moves and MUST contain a decisive action that will deliver a sustainable advantage. Which means if your strategy is to attack price and your tactics are based upon challenging the leaders premium price with a...
by nxhyfiuq | Oct 17, 2007 | 8 - On Marketing Practices and Competitiveness
I’m a fan of Jocelyne Attal as mentioned in previous entries to this blog. She gave a presentation recently at the ANA Marketing Maestro’s event. This is what she had to say about competing on a small budget (relative to larger competitors): So, how does...
by nxhyfiuq | Oct 17, 2007 | 8 - On Marketing Practices and Competitiveness
I have been a long time viewer of CNBC. It’s almost always on during the day. I was interviewed by Bill Griffith on the old FNN back in the summer of 1983 and over the years I have had several clients who have been on CNBC. So I have both a personal connection...
by nxhyfiuq | Oct 2, 2007 | 8 - On Marketing Practices and Competitiveness
For many years I made an unpredictable living as an itinerant campaigner. Companies would hire me around the the world to come in and campaign. I would form a team and off we’d go. From a couple of months to a couple of years I was engaged to launch products,...
