by nxhyfiuq | Aug 29, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
We have written a fair amount on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. The book which captured the attention of the mainstream business press and bloggers alike has several interesting ideas on utilizing...
by nxhyfiuq | Aug 29, 2005 | 3 - A Critical Look At Blue Ocean Strategy
The last chapter of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business School Press), is dedicated to the topic of sustaining and renewing a Blue Ocean Strategy. Authors W. Chan Kim and Renée Mauborgne, seem...
by nxhyfiuq | Aug 15, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
The guys over at American Copywriter have taken on a topic that has been on our blog to-do list for awhile. So we figured it time to go ahead and explore the topic of political correctness and it’s influence over marketing departments. More specifically what...
by nxhyfiuq | Feb 3, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
William J. Holstein, the Armchair M.B.A. columnist for the New York Times interviewed the authors of Blue Ocean Strategy. Two comments made by the authors during the interview caught my attention. First:Q. Why don’t you think American companies are doing a good...
by nxhyfiuq | Jan 21, 2005 | 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings
Late last fall I received an e-mail from Harvard Business School Publishing announcing a new book. The title of the book was so compelling I immediately paid $6.00 to download an excerpt and read more. What compelled me were the breathtaking assertions in the title...
