by nxhyfiuq | Sep 3, 2007 | 7 - Planning a Marketing Campaign
vSente’s Campaign Manual explains how to plan a marketing campaign. Theory, fundamentals and practices are described in the manual which includes several planning worksheets and wizards. This online manual is best suited for marketing managers in small and...
by nxhyfiuq | Aug 16, 2007 | 1 - Defining Marketing, Strategy, Campaigning..., 7 - Planning a Marketing Campaign
The campaign bullet is an important tool. The bullet is similar to an "elevator pitch" or other short form communique – in that the purpose is to quickly and effectively communicate intent or purpose. The campaign bullet is a composite paragraph...
