by nxhyfiuq | Jan 10, 2008 | 8 - On Marketing Practices and Competitiveness
From time to time I am asked to review a new business book. Generally the topics are marketing related and the number of requests I get have been increasing significantly – not due to my reputation as an influential reviewer – but simply because of the...
by nxhyfiuq | Jan 9, 2008 | Uncategorized
I like what Compete.com is doing with their online competitive metrics. Interesting stuff especially their composite view of online competitive activity. I love their tag line – Track your rivals – then eat their lunch. Their logo though looks like cute...
by nxhyfiuq | Jan 9, 2008 | 4 - Military Metaphors Applied to Marketing, 8 - On Marketing Practices and Competitiveness
Al Ries has a good column at Advertising Age:The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, guerrilla marketing. Often overlooked, however, is "flanking," one of the most powerful...
by nxhyfiuq | Dec 15, 2007 | 6 - "New" Marketing vs. "Old" Marketing
Ouch. Signaling a less than appreciative vote for new marketing techniques, Chrysler’s Bob Nardelli cans Jason Vines and banishes the whole corporate communications staff to human resources:A former stand-up comedian with a flare for showmanship, Mr. Vines...
by nxhyfiuq | Dec 15, 2007 | 6 - "New" Marketing vs. "Old" Marketing
Oprah, NBC, Chevy, JetBlue all seem to be taken by surprise when their fans or customers react negatively to their political tastes. I’m baffled by this. Are the marketers behind these folks truly clueless? Or is it simply marketers hijacking public platforms to...
