Mike Smock | Senior Strategic Advisor
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  • Mike Smock – Senior Strategic Advisor
  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
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vSente Has One Immediate Freelance Copywriting Assignment Open

by nxhyfiuq | Jan 16, 2008 | Uncategorized

We have a freelance copywriting assignment open for a new campaign. We need a copywriter to help develop the "voice" of a campaign. This is a creative assignment and we need a writer who has experience with developing dialogue – like in short stories,...

Apple’s MacBook Air Is Too Thin And Too Small For Me – What I Really Need From Apple…

by nxhyfiuq | Jan 16, 2008 | Uncategorized

Enough with the small. Did you notice how the MacBook Air was precariously perched on Steve Jobs’ finger tips? And opening it was an exercise in balance and fine motor skills?  I for one am tired of viewing the world though increasingly smaller windows and...

vSente Has Two Immediate Freelance Print/Web Design Assignments Open…

by nxhyfiuq | Jan 11, 2008 | Uncategorized

We have a couple of freelance positions open for a new campaign. We need a web/graphic design pro(s) to do some quick concept work next week. We can split this between a web and print designer or give it all to one person. This is what we need: 1. Logotype design2....

A Price War In Health Insurance? Really?

by nxhyfiuq | Jan 10, 2008 | 9 - Miscellaneous Marketing Postings

With the overall market for health insurance flat, carriers are battling to steal market share from one another. Download vSente’s Free Campaign Planner to learn more about how we help marketing managers battle larger competition.

I Think McDonalds’ Will Win A Significant Chunk Of Starbucks’ Market Share

by nxhyfiuq | Jan 10, 2008 | Uncategorized

So the marketing blog-o-sphere is twittering away today about McDonalds move on Starbucks. I think this is a great move on behalf of McDonalds and I do think it will do significant short term damage to Starbucks. Three key things McDonalds needs to get right –...
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  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
  • Uncategorized
  • Weblogs
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