by nxhyfiuq | Feb 13, 2008 | 9 - Miscellaneous Marketing Postings
Former President of the AMA’s Boston Chapter John Cass is having an interesting conversation over on his blog about the AMA’s new definition of marketing. Click here to read his blog. Highly recommend it. Download vSente’s Free Campaign Planner...
by nxhyfiuq | Feb 12, 2008 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
There are three market share metrics that when aggragated can be used to gauge the effectiveness of your CMO and all marketing activities. These metrics are the volume, value and vector of your market share. 1. VOLUME. Market share volume is the traditional notion of...
by nxhyfiuq | Feb 12, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
BtoB’s Matthew Schwartz interviewed me and AMA CMO Nancy Costopulos recently about my postings on the AMA’s new definition of marketing. The interview is in the current BtoB Magazine. You can read it here online. In a nutshell this is what Costopulos said...
by nxhyfiuq | Feb 12, 2008 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Market share is the most important metric that marketers can use in order to judge the effectiveness of marketing campaigns. This includes branding initiatives, advertising campaigns, CRM programs and any other revenue generation effort. Market share metrics are more...
by nxhyfiuq | Feb 6, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
A CEO is interviewing two candidates for the CMO slot in his mid-sized enterprise. He’s running a typical American enterprise – limited resources, cutthroat competition, dwindling margins, etc., etc. The CEO asks each candidate "how do you define...
