by nxhyfiuq | May 29, 2008 | 8 - On Marketing Practices and Competitiveness
As a marketer I have been on the tail end of the industrial age and the leading age of the information age. I think the Dunkin Donuts controversy may officially signal the start of a new age for marketers – the age of confrontation… read the whole post at...
by nxhyfiuq | May 28, 2008 | 9 - Miscellaneous Marketing Postings
Predictably, many in marketing and advertising ridiculed those who have complained to Dunkin Donuts about Rachel Ray donning… read the post at Citizen Strategist.
by nxhyfiuq | May 26, 2008 | 9 - Miscellaneous Marketing Postings
It will be most interesting to see if Dunkin Donuts gets to the real story behind the Rachel Ray kaffiyeh wearing controversy. For those of you who may have missed the story – cooking show host Rachel Ray… complete post at Citizen...
by nxhyfiuq | May 20, 2008 | 8 - On Marketing Practices and Competitiveness
… then who is the voice of the company? Francois Gossieaux is writing about the need to transform CMO’s:a transformation of the CMO role and that of their marketing department – one in which they become the representative of the voice of the customer...
by nxhyfiuq | May 20, 2008 | 6 - "New" Marketing vs. "Old" Marketing
I disagree with Paul’s post. Circa 2008, marketers need more command… read the entire post at Citizen Strategist.
